At the 2014 Geneva Motor Show MINI presents the MINI Clubman Concept, showcasing a new brand philosophy for a higher class of automobile. 26 centimeters longer and just under 17 centimeters wider than the current MINI Clubman, the Concept comes over as sophisticated, cool and elegant. The iconic design is supplemented by high-quality details, plenty of space for functional features and selected materials. Refinement of the hallmark MINI styling ensures instant recognition, both on the exterior and the interior. The extensive colour and material concept redefines contemporary elegance and high-end quality in this segment.
"The MINI Clubman Concept shows how the MINI Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive. In short: more car, more MINI," says Adrian van Hooydonk, Head of BMW Group Design, explaining the approach to this model. For over 50 years now, MINI has stood for maximum use of minimum space. 26 centimetres longer and just under 17 centimetres wider than the current MINI Clubman, the MINI Clubman Concept applies this aspiration to a new class of automobile. As Head of MINI Design Anders Warming explains: "With the MINI Clubman Concept we are presenting a car with space, flair and style in a segment where the focus is mainly on function and utility. With clever ideas, emotional design and a cool blend of colours and materials, it offers an overall experience which remains unique in this segment to date."
The display area in the centre console (160mm x 150mm) adapts according to the content selected or the situation on the road. Three "intelligent" toggles are assigned the relevant content according to selected content or driving functions. Above and beyond this, the three toggles can also be freely programmed and assigned particular functions according preference. The haptic quality of the toggles means that the various functions can be operated during travel without looking. Here the MINI Clubman Concept has taken classic operating elements that have been a part of MINI for 55 years and consistently advanced them.